DATA, CRM AND Consumer Insights Manager in Brussel

DATA, CRM AND Consumer Insights Manager

Brand: Estée Lauder Companies

Description

At Estée Lauder Companies we work with amazing brands... Estée Lauder, Clinique, Aramis & Designer Fragrances, M.A.C. Cosmetics, La Mer, Bobbi Brown, Jo Malone, Darphin, Aveda, Smashbox, Origins, Tom Ford, Bumble & Bumble, Glamglow, Le Labo,...

DATA, CRM AND CONSUMER INSIGHTS Manager

• The DATA, CRM and Consumer Insights Manager partners with brands, online and digital to define the consumer journey and establish key KPIs to measure success and drive best-in-class analysis.

• You will track Online campaigns, including CRM & paid digital media programs, to maximize site traffic / sales and ROI to build a consistent Omni channel experience. In your role you will distill key insights from consumer, retail, shopper data and shares this with brands to enable them to improve their marketing activities and tap into new growth areas.

• Digital analytics and CRM roadmap to support brand equity and growth

• Partners with brands, online and digital to define the consumer journey (triggers definition, marketing pressure, relational program, loyalty program,…) and establishes key KPIs to measure success and drive best-in-class analysis

• Supports the development and the refinement of the brand consumer database

• Analyzes omnichannel performance to drive business strategy, profitability and future campaign investment

• Gathers and analyzes complex datasets across various platforms to provide key insights on consumer preference, campaign performance and market competition

• Is the key interface between the affiliate brand teams and the regional team to implement strategy in the affiliate

• Advises commercial team to negotiate sharing of CRM data and insights with retailers

• Metrics to assess success of campaign initiatives across consumer touchpoints

• Build action plan for measuring campaign performance against predetermined success metrics for social and digital marketing and brick and mortar performance

• Executes new analytics practices that augment consumer behavior knowledge and improve CRM/media targeting ROI

• Provides ongoing digital data analysis on consumer behavior and engagement through quantitative and qualitative analytical tools

• Supports presentation of key findings, insights and recommendations to Consumer Marketing partners and brand leadership

• Data-informed storytelling and decision making

• Gathers data and perform market research to assist in crafting compelling and insightful stories that help brand leadership further understand and engage consumers

• Acts as an agent of change to demonstrate and encourage data-driven decision making and enable all teams to become more analytics minded

• Gather and analyze complex datasets across various platforms to provide key insights on consumer preference, campaign performance and market competition

Qualifications

Requirements;

• First relevant experience

• CRM management

• Data-driven

• Strong analytical skills

• Relationship builder / Strong stakeholder management skills

• (Data driven) Storytelling skills / inspirator

• Trilingual: Dutch, French & English

• Hands on mentality

• Project management skills (handle multiple projects)

Job: Marketing

Primary Location: Europe, Middle East, Africa-BE-VBR-Diegem

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Job Number: 204578