Paid Media... Brand: Estée Lauder...... Actively participatesin the Brands’ overall media strategy development (supporting brand onquality of briefing), annual and campaign planning and...
Paid Media Manager
Brand: Estée Lauder Companies
Description
Actively participatesin the Brands’ overall media strategy development (supporting brand onquality of briefing), annual and campaign planning and review process,
Supports brand inchallenging the agency media recommendation (media mix, assets, level ofinvestments,..) to achieve the agreed Brand and Online growth and profittargets for each Brand
Consolidates andanalyzes key success factors from campaigns, ensures sharing of learningsand best practices
Responsible forrelationship management of media agencies and partnerships (paid)
Ensures measurement,report effectiveness and improve performance based on KPI measurementssuch as Return on media spent
Supports localtechnical topics (product feed, TMS (tag management solution), taxonomyadoption,…)
SOCIAL / DIGITAL ACTIVITIES
Supports all brands inthe definition and deployment of their social media strategy
Spreads Social Digitalexpertise and contribute to capability building in support of ConsumerEngagement Managers.
Facilitates the localConsumer Engagement community
Drives integration ofnew digital talent, especially Consumer Engagement Managers
Ensures MarTech(marketing technologies) tools adoption by local team (e.g; Social Bakers,Popular Chips,…)
Leverages global /region joint business plans with global platforms (e.g. Facebook, Google…)
Qualifications
Agency experience is abig plus, paid media experience and expertise is a must
Consultancy/advisory mindset is key
Trilingual: Dutch, French and English
Relationship builderand strong stakeholder management
Project Managementskills (Abilities to handle multiple projects)
Proactive
Challenger
Strong communication skills
Hands on mentality
Job: Online / E-Commerce
Primary Location: Europe, Middle East, Africa-BE-VBR-Diegem
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 209464
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