Consumer Marketing... Brand: Estée Lauder...... As Consumer Marketing Manager at The Estée Lauder Companies,... will build the 360° marketing plan both offline and online for the brand,...
Consumer Marketing Manager
Brand: Estée Lauder Companies
Description
As Consumer Marketing Manager at The Estée Lauder Companies, you
will build the 360° marketing plan both offline and online for the brand, in
coordination with Product Marketing, Trade Marketing, Merchandising and Online
teams. You will report to the General Brand Manager of the Brand.
Buildand drive the 360° marketing plan across all channels
DriveA&P mix optimization both trade and advertising by leveraging consumerinsights and trade activations synergies
Definethe consumer journey(s) combining all communication and distributionchannels on all consumer facing activations offline/online to offer aseamless consumer journey across channels
Key Activities
Buildthe 360° marketing plan for the brand, in coordination with ProductMarketing, Trade Marketing and Online teams, and defines the CRMstrategy, in collaboration with online
Define marketing strategy based on analysis of competitivelandscape and trends in markets, customers, products, prices, andchannels to identify opportunities for growth and profit enhancement
Defineand align on the Consumer Calendar (launches, key shoppingmoments, retailers activities) for all channels, working closelywith internal and external stakeholders
Analyse,interpret and convert customer needs into brand strategy in a seamless wayboth offline and online
Deriveand adapt the Global/Regional marketing strategy to maximizelocal relevancy
Definethe target consumer profile(s), adapting Global / Regional guidelines tolocal opportunities
Translatelocal consumer insights into marketing and selling opportunities
Defineand own the Consumer Journey(s), combining all communicationand distribution channels
Definethe advertising and distribution mix for the upcoming year including thePaid, Owned, Earned and COOP
Workclosely with the Retail and Visual Merchandising teams on innovationand continuous improvement of in-store consumer experience
Drive campaign performanceanalyses
DriveA&P spend allocation while in charge of A&P budget andoptimization
Contributesto LRP building, in particular A&P lines, with intent to maximizeeffective and efficient consumer-facing spend, monitoringand ensuring the best ROAS (Returnon Advertising Spend)
Managethe Consumer Marketing team, including Consumer Engagementand Influencer Management (ex PR)
Qualifications
Backgroundin consumer driven industry, and/or in media agency, and/or retail(beauty) industry, preferably luxury brands
Broadknowledge of the digital world
Budgetand P&L management experience
Financial modelling andanalysis
Peoplemanagement experience and/or a talent for transversal management
Verystrong communication skills, creative/innovative thinking, excellent teamplayer and interpersonal skills
Customer-oriented,conceptual thinking out-of-the-box mindset – entrepreneurial approachis key
Analytical and numerate
Dareto dream big and can do so in long-term strategical way
Eyefor trends and innovation both offline and online
Experience with drivingagencies
Willingto travel to the Netherlands and Luxembourg
Wetarget at least 5 years’ experience
Excellentwritten and spoken communications in Dutch, English and French
Organizationskills and an orientation to detail, self-motivation, high energy level
Open-mindedness
Enthusiastic,Ambitious, go-getter with an eye for details
Demonstrate flexibility andagility
Buildstrong relationship with key stakeholders across all levels
Beingable to join the team around a joint purpose
Optimisticand can-do attitude with high energy level
Brilliant Execution Mindset
Abilityto lead energize & develop performing team
Job: Marketing
Primary Location: Europe, Middle East, Africa-Belgium
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 2010220
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