Consumer Engagement Manager in Brussel

Consumer Engagement Manager

Brand: MAC

Description

WHAT MAKES UP MAC

MAC is the world’s leading professional makeup authority because of our unrivalled expertise in makeup ARTISTRY .

MAC celebrates diversity and INDIVIDUALITY – we are for All Ages, All Races, All Genders.

MAC is a proud COMMUNITY of professional makeup artists working together to bring our vision to life.

MAC is at the forefront of fashion TRENDSETTING , collaborating with leading talents from fashion, art and popular culture. Our Artists create trends backstage at fashion weeks around the world.

MAC believes in SOCIAL RESPONSIBILITY , with initiatives such as VIVA GLAM at the heart and soul of our unique culture

Offering now a great opportunity to join the team as to develop the social / digital part of the marketing plan and drive media campaigns execution.

Offering now a great opportunity to join the team as Consumer Engagement Manager to develop the social / digital part of the marketing plan and drive media campaigns execution.

You will develop and implement a seamless consumer event calendar in all retail touchpoints off- and online and manage CRM for counters and retailers in close relationship with the MAC marketing team.

Responsibilities

• Create local content calendar for social media accounts

• Act as the social / digital expert for the brands in the affiliate, liaising with Affiliate Social / Digital manager, Online and Data Analytics

• Answer questions and comments from community members in a timely manner (Instagram)

• Assess brand presence on brand.com and retailer.com on monthly basis with Corporate online team

• Keep up-to-date on latest social / digital best practices and tips

• Propose disruptive ideas on how to increase the brand’s visibility online

• Develop the social / digital and PR part of the marketing plan, and drive execution in close collaboration with CMM

• Define and plan event calendar for top doors in collaboration with Retail team

• Present plan and results during Sales team Meeting and Marketing Team Meeting

• In charge of social / digital marketing budget allocation, update and monitoring

• Work closely with the Online team and external advertising agency to ensure synchronized consumer communication

• Work with key external partners (Facebook, Google), building partnerships, in coordination with the Digital Commerce and Marketing team

• Localize and plan social media content and runs social media campaigns

• Buy social media promotional advertising (through advertising agency)

• Acts as the social media listener for the brand

• Regularly share qualitative consumer feedback summaries with Marketing teams

• Perform quantitative analysis on brand’s social / digital media performance

• Drive the relationship with micro-influencers (amateur bloggers), organize retail social and consumer events

• Coordinate with external PR agency on all influencer / editor / brand events and creating a full year PR calendar

• Provide product information (translations) and product imagery for new launches on retailer.com

• Adapt / translate global relevant content for the social networks​

• Create content when necessary with help of existing assets / third party according to budget allocation​

• Publish content with the appropriate targeting ​

Qualifications

Qualifications:

• Higher Degree

• Good analytical skills, a strategic vision and results oriented.

• Excellent writing& verbal communication skills.

• Huge passion andinterest in beauty and in digital/Social media.

• 3-5 years of relevantwork experience in consumer Marketing & Expertise in digital(Mandatory)

• Relevant Experience indigital Agency, cosmetics, fashion and/or retail is a strong asset

• Trilingual: Dutch,French and English

Job: Marketing

Primary Location: Europe, Middle East, Africa-BE-VBR-Diegem

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Job Number: 1926079